About Now It Clicks

Now It Clicks is a small, independent explainer project. Each explanation starts with the short answer, then tells the story behind it, with pictures, animations and the odd “Wait, but…” box for the question you were about to ask.

How the explanations are made

• Every explanation is written to be understood by curious people of any age, without dumbing it down.
• Facts are checked against trustworthy sources, which are linked at the end of each explanation.
• The animations are made in-house with our own animation tool, and many explanations also come as short videos on YouTube.

Ask a question

The best explanations start with a real question. Send yours in, and vote for the ones you most want explained.

Spotted a mistake?

Please tell us at hello@nowitclicks.co.uk, and we’ll put it right.